No wonder so many agencies try to pull the wool over their customers’ eyes, with spurious activity and impenetrable statistics! Is a Facebook campaign always a good use of resources in a business to business context? Just how do you convert all that content marketing activity into a business benefit? Is a high click-through rate honestly the best indicator of a successful Google Ads (AdWords) campaign?

With so much smoke-and-mirrors around, as well as – let’s face it – a lot of bandwagon-jumping in response to a rapidly evolving online / social media environment, it’s easy to lose sight of what it is your business really should be doing and how best to achieve your aims.

At BTL Creative, we prefer to take the time to really understand your business and your market, before using our all-round expertise and a healthy dose of common sense to help utilise your digital marketing budget wisely and effectively.

This means PPC campaigns which are carefully designed to weed out time-wasters and maximise the value of each click that you pay for, rather than simply generate traffic at all costs. It means social media activity which is specifically channeled to appeal to your

target audience. It means establishing and maintaining content streams with info that people actually want to read (or perhaps watch) and, more importantly, share – for the benefit of your business. It means SEO directed at bringing potential customers to your site, rather than just getting you on page one of Google for an irrelevant search term. And it means being transparent with you about the results of any activity, so that it can be constantly refined and improved.

We’re not afraid to be measured, because we’re in it for the long haul. Apart from enabling us to sleep easy at night, it makes sound business sense for us: a client who understands that we’re working in their best interests, rather than out to make a fast buck, will remain loyal. And BTL Creative clients really are very loyal.

So, whether you are looking to build your brand awareness and manage your online reputation, or perhaps seeking to attract hot prospects to your website and figure out ways to maximise their spend once they get there, BTL Creative can offer a carefully thought-through, tailor-made solution for your business.

We like to think of it as a made-to-measure service.